So you're a convert, you're a believer.
You know that customer evangelism and word-of-mouth marketing is the most efficient way to reach your target audience right now (forget about five years from now), but the rest of your company is still cold-calling prospects and running magazine ads.
Don't throw away the current marketing plan just yet, but start to build some credibility for your new ideas by establishing subject matter expertise and gaining some quick, measurable wins.
Church of the Customer has a
few other great tips today on how to start converting your organization into a group of customer evangelism devotees.
