Wednesday, December 2, 2009
The difference between Word of Mouth & Social Media
Bob Troia today wrote the following:
Word of Mouth is the act of people talking.Word of Mouth Marketing is giving people a reason to talk.Social Media is simply one of many channels for Word of Mouth to occur. Just as is a telephone. Or standing around a water cooler. It benefits from the fact that it can scale quickly due to its online nature.The point is, they are related, but different.Well said.
