Most companies that start a partner or channel marketing strategy ask the following questions:
- What's in it for us?
- What's in it for the partner?
- How do we both make money?
The companies with the most successful, profitable partner marketing programs don't ask these questions. They instead focus solely on two questions:
- What's in it for our customers?
- What's in it for our partner's customers?
Do what's right for the customer, and the rest will follow.
